| Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response WK Darley, RE Smith Journal of advertising 24 (1), 41-56, 1995 | 1050 | 1995 |
| Toward an integrated framework for online consumer behavior and decision making process: A review WK Darley, C Blankson, DJ Luethge Psychology & marketing 27 (2), 94-116, 2010 | 802 | 2010 |
| Modeling the determinants and effects of creativity in advertising RE Smith, SB MacKenzie, X Yang, LM Buchholz, WK Darley Marketing science 26 (6), 819-833, 2007 | 436 | 2007 |
| Advertising claim objectivity: Antecedents and effects WK Darley, RE Smith Journal of Marketing 57 (4), 100-113, 1993 | 325 | 1993 |
| Family Decision Making in Leisure-Time Activities: An Exploratory Investigation of the Impact of Locus Control and Parental Type on Perceived Child Influence WK Darley, JS Lim Advances in Consumer Research, volume 13, 370-374, 1986 | 281* | 1986 |
| An assessment of country of origin effects under alternative presentation formats JS Lim, WK Darley, JO Summers Journal of the Academy of Marketing Science 22, 274-282, 1994 | 175 | 1994 |
| Increasing Sub-Saharan Africa's share of foreign direct investment: Public policy challenges, strategies, and implications WK Darley Journal of African Business 13 (1), 62-69, 2012 | 154 | 2012 |
| African culture and business markets: implications for marketing practices WK Darley, C Blankson Journal of Business & Industrial Marketing 23 (6), 374-383, 2008 | 151 | 2008 |
| Effects of store image and attitude toward secondhand stores on shopping frequency and distance traveled WK Darley, JS Lim International Journal of Retail & Distribution Management 27 (8), 311-318, 1999 | 138 | 1999 |
| Cross‐national comparison of consumer attitudes toward consumerism in four developing countries WK Darley, DM Johnson Journal of Consumer Affairs 27 (1), 37-54, 1993 | 104 | 1993 |
| Store-choice behavior for pre-owned merchandise WK Darley, JS Lim Journal of Business Research 27 (1), 17-31, 1993 | 92 | 1993 |
| Exploring the relationship of perceived automotive salesperson attributes, customer satisfaction and intentions to automotive service department patronage: The moderating role … WK Darley, DJ Luethge, A Thatte Journal of Retailing and Consumer services 15 (6), 469-479, 2008 | 87 | 2008 |
| Marketing practices of rural micro and small businesses in Ghana: The role of public policy C Blankson, K Cowan, WK Darley Journal of Macromarketing 38 (1), 29-56, 2018 | 85 | 2018 |
| An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches JS Lim, WK Darley International Marketing Review 14 (4), 201-217, 1997 | 82 | 1997 |
| Assessing demand artifacts in consumer research: an alternative perspective WK Darley, JS Lim Journal of Consumer Research 20 (3), 489-495, 1993 | 77 | 1993 |
| Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence JS Lim, WK Darley, D Marion Journal of Business & Industrial Marketing 32 (7), 913-924, 2017 | 71 | 2017 |
| The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self‐monitoring WK Darley, JS Lim Psychology & Marketing 9 (4), 329-346, 1992 | 70 | 1992 |
| The relationship of antecedents of search and self‐esteem to adolescent search effort and perceived product knowledge WK Darley Psychology & Marketing 16 (5), 409-427, 1999 | 67 | 1999 |
| Management and business education in Africa: A post-colonial perspective of international accreditation WK Darley, DJ Luethge Academy of Management Learning & Education 18 (1), 99-111, 2019 | 59 | 2019 |
| Culture and International Marketing: A Sub-Saharan African Context WK Darley, DJ Luethge, C Blankson Journal Global Marketing 30 (1), 188-202, 2013 | 53 | 2013 |
Dr. Charles BlanksonProfessor of Marketing, University of North TexasVerified email at unt.edu
