Competitiveness in higher education: A need for marketing orientation and service quality H Štimac, M Leko Šimić Economics & Sociology 5 (2), 23-34, 2012 | 134 | 2012 |
Risk taking propensity and export performance of Croatian exporters M Leko-Šimic, J Horvat Managing Global Transitions 4 (4), 313-326, 2006 | 43 | 2006 |
STUDENTS' CAREER PREFERENCES: INTERCULTURAL STUDY OF CROATIAN AND GERMAN STUDENTS K Wüst, M Leko Šimić Economics & Sociology 10 (3), 136-152, 2017 | 39 | 2017 |
Education service quality of a business school: former and current students’ evaluation M Leko Šimić, H Čarapić International Review on Public and Nonprofit Marketing 5 (2), 181-191, 2008 | 39 | 2008 |
Marketing hrane M Leko-Šimić | 33 | 2002 |
Međunarodni marketing: International marketing L Baban, M Leko Ekonomski fakultet u Osijeku, 1997 | 33* | 1997 |
Can food be a competitive advantage of Croatian tourism? M Leko Šimić, A Pap Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2016 | 27 | 2016 |
Generation Z and volunteering – a national culture perspective M Leko Šimić, J Perić, E Sharma, M Pevnaya The Journal of Education and Science 23 (1), 44-72, 2021 | 21* | 2021 |
Wine market segmentation in continental Croatia Z Kalazić, M Leko Šimić, J Horvat Journal of Food Products Marketing 16 (3), 325-335, 2010 | 20 | 2010 |
GENERATION Z BUYING BEHAVIOR CHANGE IN THE COVID-19 PANDEMIC CONTEXT M Leko Šimić, A Pap Ekomski vjesnik 34 (2), 361-370, 2021 | 18 | 2021 |
Znanje marketinga u funkciji marketinga znanja/Knowledge of marketing as a tool for marketing of knowledge M Leko Šimić, H Čarapić CROMAR, 2007 | 16* | 2007 |
Istraživanje međunarodnog tržišta-specifičnosti i izazovi M Leko-Šimić Ekonomski vjesnik: Review of Contemporary Entrepreneurship, Business, and …, 2002 | 15 | 2002 |
Students’ perceptions and attitudes toward university social responsibility: Comparison between India and Croatia M Leko Šimić, E Sharma, Ž Kadlec Sustainability 14 (21), 13763, 2022 | 12 | 2022 |
E-business tools adoption and export performance: Empirical evidence from Croatian companies M Leko Šimić, A Biloš, J Mijoč Journal of Management, Entrepreneurship and Innovation 15 (4), 11-33, 2019 | 12* | 2019 |
THEATRE MARKETING: YOUNG AUDIENCE PERCEPTIONS AND BEHAVIOUR M Leko Šimić, H Štimac, M Mikrut Cultural management: Science and Education 2 (1), 31-46, 2018 | 12* | 2018 |
Međunarodna konkurentnost hrvatskog gospodarstva u okruženju tranzicijskih zemalja srednje i istočne Europe M Leko-Šimić Hrvatsko gospodarstvo u tranziciji-marketinško okružje prema globalizaciji, 21, 1999 | 12 | 1999 |
CSR: CROATIAN CONSUMERS' RESPONSE M Leko Šimić, H Štimac Regulation and Best Practices in Public and Nonprofit Marketing 365, 2010 | 11 | 2010 |
Corporate social responsibility in Croatia: Nonprofit activities for profitable goals M Leko Šimić, H Čarapić 7th AIMPN conference proceedings, Valencia, Spain, 1-9, 2009 | 11 | 2009 |
Internal CSR–The perceptions and attitudes of Croatian employees M Leko Šimić, H Štimac 10th International Congress of the International Association on Public and …, 2011 | 10 | 2011 |
AGROTURIZAM U ISTOČNOJ HRVATSKOJ: MODEL RAZVOJA I PRILAGODBA NOVOM TRŽIŠNOM SEGMENTU M Leko Šimić, H Čarapić Perspektive razvoja ruralnog turizma, 2007 | 10 | 2007 |