Mike Reid
Mike Reid
Professor, RMIT University
Verified email at
Cited by
Cited by
The relationship between integrated marketing communication, market orientation, and brand orientation
M Reid, S Luxton, F Mavondo
Journal of advertising 34 (4), 11-23, 2005
Integrated marketing communication capability and brand performance
S Luxton, M Reid, F Mavondo
Journal of advertising 44 (1), 37-46, 2015
Segmentation of the Australian wine market using a wine-related lifestyle approach
J Bruwer, E Li, M Reid
Journal of wine research 13 (3), 217-242, 2002
Performance auditing of integrated marketing communication (IMC) actions and outcomes
M Reid
Journal of Advertising 34 (4), 41-54, 2005
What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram
KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim
Journal of medical Internet research 20 (6), e10227, 2018
IMC–performance relationship: further insight and evidence from the Australian marketplace
M Reid
International Journal of Advertising 22 (2), 227-248, 2003
Consumer innovativeness influence on really new product adoption
CW Chao, M Reid, FT Mavondo
Australasian Marketing Journal 20 (3), 211-217, 2012
Building strong brands through the management of integrated marketing communications
M Reid
International Journal of Wine Marketing 14 (3), 37-52, 2002
Economic abuse between intimate partners in Australia: prevalence, health status, disability and financial stress
J Kutin, R Russell, M Reid
Australian and New Zealand journal of public health 41 (3), 269-274, 2017
An investigation into blood donation intentions among non‐donors
M Reid, A Wood
International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 31-43, 2008
Contemporary marketing in professional services
M Reid
Journal of services marketing 22 (5), 374-384, 2008
IMC capability: antecedents and implications for brand performance
S Luxton, M Reid, F Mavondo
European Journal of Marketing 51 (3), 421-444, 2017
Wine-related lifestyle segmentation of the Australian domestic wine market
J Bruwer, C Li, M Reid
Wine Publishers Pty Ltd, 2001
Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions
M Reid, P Thompson, F Mavondo, K Brunsų
Journal of marketing management 31 (3-4), 247-268, 2015
Young adults’ use of different social media platforms for health information: Insights from web-based conversations
MSC Lim, A Molenaar, L Brennan, M Reid, T McCaffrey
Journal of medical Internet research 24 (1), e23656, 2022
Food literacy, healthy eating barriers and household diet
SP Wijayaratne, M Reid, K Westberg, A Worsley, F Mavondo
European Journal of Marketing 52 (12), 2449-2477, 2018
Food skills confidence and household gatekeepers' dietary practices
M Burton, M Reid, A Worsley, F Mavondo
Appetite 108, 183-190, 2017
Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process
M Reid, E Brady
Australasian Marketing Journal 20 (4), 235-241, 2012
Food-related lifestyles in a cross-cultural context: Comparing Australia with Singapore, Britain, France and Denmark
M Reid, E Li, J Bruwer, K Grunert
Journal of Food Products Marketing 7 (4), 57-75, 2001
The obesogenic household: factors influencing dietary gatekeeper satisfaction with family diet
M Reid, A Worsley, F Mavondo
Psychology & Marketing 32 (5), 544-557, 2015
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