| The relationship between integrated marketing communication, market orientation, and brand orientation M Reid, S Luxton, F Mavondo Journal of advertising 34 (4), 11-23, 2005 | 500 | 2005 |
| Integrated marketing communication capability and brand performance S Luxton, M Reid, F Mavondo Journal of advertising 44 (1), 37-46, 2015 | 386 | 2015 |
| Segmentation of the Australian wine market using a wine-related lifestyle approach J Bruwer, E Li, M Reid Journal of wine research 13 (3), 217-242, 2002 | 363 | 2002 |
| Performance auditing of integrated marketing communication (IMC) actions and outcomes M Reid Journal of Advertising 34 (4), 41-54, 2005 | 326 | 2005 |
| The rumen microbiome: a crucial consideration when optimising milk and meat production and nitrogen utilisation efficiency C Matthews, F Crispie, E Lewis, M Reid, PW O’Toole, PD Cotter Gut microbes 10 (2), 115-132, 2019 | 313 | 2019 |
| What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim Journal of medical Internet research 20 (6), e10227, 2018 | 227 | 2018 |
| IMC–performance relationship: further insight and evidence from the Australian marketplace M Reid International Journal of Advertising 22 (2), 227-248, 2003 | 158 | 2003 |
| Consumer innovativeness influence on really new product adoption CW Chao, M Reid, FT Mavondo Australasian Marketing Journal 20 (3), 211-217, 2012 | 140 | 2012 |
| Building strong brands through the management of integrated marketing communications M Reid International Journal of Wine Marketing 14 (3), 37-52, 2002 | 134 | 2002 |
| Economic abuse between intimate partners in Australia: prevalence, health status, disability and financial stress J Kutin, R Russell, M Reid Australian and New Zealand journal of public health 41 (3), 269-274, 2017 | 122 | 2017 |
| An investigation into blood donation intentions among non‐donors M Reid, A Wood International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 31-43, 2008 | 118 | 2008 |
| Contemporary marketing in professional services M Reid Journal of services marketing 22 (5), 374-384, 2008 | 110 | 2008 |
| IMC capability: antecedents and implications for brand performance S Luxton, M Reid, F Mavondo European Journal of Marketing 51 (3), 421-444, 2017 | 107 | 2017 |
| Wine-related lifestyle segmentation of the Australian domestic wine market J Bruwer, C Li, M Reid Wine Publishers Pty Ltd, 2001 | 105 | 2001 |
| Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions M Reid, P Thompson, F Mavondo, K Brunsø Journal of marketing management 31 (3-4), 247-268, 2015 | 88 | 2015 |
| Young adults’ use of different social media platforms for health information: Insights from web-based conversations MSC Lim, A Molenaar, L Brennan, M Reid, T McCaffrey Journal of medical Internet research 24 (1), e23656, 2022 | 77 | 2022 |
| Food literacy, healthy eating barriers and household diet SP Wijayaratne, M Reid, K Westberg, A Worsley, F Mavondo European Journal of Marketing 52 (12), 2449-2477, 2018 | 75 | 2018 |
| Food skills confidence and household gatekeepers' dietary practices M Burton, M Reid, A Worsley, F Mavondo Appetite 108, 183-190, 2017 | 75 | 2017 |
| Food-related lifestyles in a cross-cultural context: Comparing Australia with Singapore, Britain, France and Denmark M Reid, E Li, J Bruwer, K Grunert Journal of Food Products Marketing 7 (4), 57-75, 2001 | 74 | 2001 |
| Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process M Reid, E Brady Australasian Marketing Journal 20 (4), 235-241, 2012 | 72 | 2012 |
