Sanjoy Ghose
Sanjoy Ghose
Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee
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Interactive functions and their impacts on the appeal of Internet presence sites.
S Ghose, W Dou
Journal of Advertising research 38 (2), 29-43, 1998
Segmenting consumers based on the benefits and risks of Internet shopping
A Bhatnagar, S Ghose
Journal of Business Research 57 (12), 1352-1360, 2004
Reciprocal spillover effects: A strategic benefit of brand extensions
S Balachander, S Ghose
Journal of Marketing 67 (1), 4-13, 2003
A latent class segmentation analysis of e-shoppers
A Bhatnagar, S Ghose
Journal of business research 57 (7), 758-767, 2004
Typology of online shoppers
AK Kau, YE Tang, S Ghose
Journal of consumer marketing 20 (2), 139-156, 2003
Online information search termination patterns across product categories and consumer demographics
A Bhatnagar, S Ghose
Journal of Retailing 80 (3), 221-228, 2004
When choice models fail: Compensatory models in negatively correlated environments
EJ Johnson, RJ Meyer, S Ghose
Journal of Marketing Research 26 (3), 255-270, 1989
Comparing the predictive performance of a neural network model with some traditional market response models
CG Dasgupta, GS Dispensa, S Ghose
International Journal of Forecasting 10 (2), 235-244, 1994
Marketing analytics: Methods, practice, implementation, and links to other fields
SL France, S Ghose
Expert Systems with Applications 119, 456-475, 2019
Motivating retail marketing effort: optimal contract design
SK Mukhopadhyay, X Su, S Ghose
Production and operations Management 18 (2), 197-211, 2009
Forecast information and traditional retailer performance in a dual-channel competitive market
R Yan, S Ghose
Journal of Business Research 63 (1), 77-83, 2010
Perceptual positioning of international, national and private brands in a growing international market: An empirical study
S Ghose, O Lowengart
Journal of Brand Management 9, 45-62, 2001
An analysis of frequency and duration of search on the Internet
A Bhatnagar, S Ghose
The Journal of Business 77 (2), 311-330, 2004
A dynamic nonlinear model of online retail competition using cusp catastrophe theory
W Dou, S Ghose
Journal of Business Research 59 (7), 838-848, 2006
Bundling products to success: The influence of complementarity and advertising
R Yan, C Myers, J Wang, S Ghose
Journal of Retailing and Consumer Services 21 (1), 48-53, 2014
Elimination by dimensions
DH Gensch, S Ghose
Journal of Marketing Research 29 (4), 417-429, 1992
Consumer choice and preference for brand categories
S Ghose, O Lowengart
Journal of Marketing Analytics 1, 3-17, 2013
Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers
S Roy, S Ghose
International Journal of Market Research 48 (3), 321-349, 2006
Measuring tourist satisfaction with destination attributes
S Ghose, M Johann
Journal of Management and Financial Sciences, 9-22, 2018
An analysis and visualization methodology for identifying and testing market structure
SL France, S Ghose
Marketing Science 35 (1), 182-197, 2016
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