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Heather Honea
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Year
The nature of self-reported guilt in consumption contexts
DW Dahl, H Honea, RV Manchanda
Marketing Letters 14 (3), 159-171, 2003
3112003
Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation
DW Dahl, H Honea, RV Manchanda
Journal of Consumer Psychology 15 (4), 307-315, 2005
2972005
The promotion affect scale: defining the affective dimensions of promotion
H Honea, DW Dahl
Journal of Business Research 58 (4), 543-551, 2005
1292005
Targeting social messages with emotions of change: The call for optimism
PC Peter, H Honea
Journal of Public Policy & Marketing 31 (2), 269-283, 2012
982012
The power of plain: Intensifying product experience with neutral aesthetic context
H Honea, S Horsky
Marketing Letters 23 (1), 223-235, 2012
972012
Corporate social responsibility failures: How do consumers respond to corporate violations of implied social contracts?
CA Russell, DW Russell, H Honea
Journal of Business Ethics 136 (4), 759-773, 2016
952016
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
WE Baker, H Honea, CA Russell
Journal of Advertising 33 (3), 77-85, 2004
872004
Motivational determinants of transportation into marketing narratives
B McFerran, DW Dahl, GJ Gorn, H Honea
Journal of Consumer Psychology 20 (3), 306-316, 2010
782010
Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective
H Honea, IA Castro, P Peter
Journal of Marketing Education 39 (3), 145-161, 2017
252017
Do we judge a book by its cover and a product by its package? How affective expectations are contrasted and assimilated into the consumption experience
S Horsky, H Honea
ACR North American Advances, 2009
152009
1= 2: When a singular experience leads to dissociated evaluations
H Honea, AC Morales, GJ Fitzsimons
Journal of Consumer Psychology 16 (2), 124-134, 2006
102006
Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
H Honea
ACR North American Advances, 2005
32005
EMOTIONAL INTELLIGENCE, BEHAVIORAL PROCRASTINATION, AND ONLINE (OVER) CONSUMPTION
PC Peter, H Honea
The Dark Side of Social Media: A Consumer Psychology Perspective, 2017
22017
Emotional Intelligence, Behavioral Procrastination, and Online (Over) consumption
H Honea, PC Peter
The Dark Side of Social Media, 133-146, 2017
2*2017
EXPLORING THE MOTIVATIONAL AND CONSUMPTION IMPACT OF PERSONAL ANALYTICS AND INFORMATICS
H Honea
Consumer Psychology in a Social Media World, 205, 2015
12015
Sustainable Marketing: Collaborating with and Cloning Consumer 3.0
H Honea
Wiley International Encyclopedia of Marketing, 2010
12010
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
B McFerran, D Dahl, G Gorn, H Honea
ACR North American Advances, 2008
2008
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
DW Dahl, H Honea, RV Manchanda
ADVANCES IN CONSUMER RESEARCH 32, 190, 2005
2005
Special Session Summary an Examination of Consumers’ Aactive@ Responses to an Emerging Breed of Marketing Events
H Honea, CA Russell
ACR European Advances, 2003
2003
Affect and consumer response to promotions.
HL Honea
2002
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