| Adoption versus adaptation, with emphasis on climate change D Zilberman, J Zhao, A Heiman Annu. Rev. Resour. Econ. 4 (1), 27-53, 2012 | 261 | 2012 |
| Learning and forgetting: Modeling optimal product sampling over time A Heiman, B McWilliams, Z Shen, D Zilberman Management Science 47 (4), 532-546, 2001 | 199 | 2001 |
| Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty A Heiman, B McWilliams, D Zilberman Journal of Business Research 54 (1), 71-84, 2001 | 186 | 2001 |
| University research and offices of technology transfer G Graff, A Heiman, D Zilberman California Management Review 45 (1), 88-115, 2002 | 164 | 2002 |
| Memory-based store price judgments: the role of knowledge and shopping experience C Ofir, P Raghubir, G Brosh, KB Monroe, A Heiman Journal of Retailing 84 (4), 414-423, 2008 | 161 | 2008 |
| Using demonstration in new product diffusion: The theory of demonstration duration A Heiman, E Muller Journal of Marketing Research 33 (4), 422-430, 1996 | 161* | 1996 |
| “Pivoting” by food industry firms to cope with COVID‐19 in developing regions: E‐commerce and “copivoting” delivery intermediaries T Reardon, A Heiman, L Lu, CSR Nuthalapati, R Vos, D Zilberman Agricultural Economics 52 (3), 459-475, 2021 | 150 | 2021 |
| Valuation and management of money-back guarantee options A Heiman, B McWilliams, J Zhao, D Zilberman Journal of Retailing 78 (3), 193-205, 2002 | 111 | 2002 |
| The interaction of religion and family members’ influence on food decisions DR Just, A Heiman, D Zilberman Food quality and preference 18 (5), 786-794, 2007 | 68 | 2007 |
| Food beliefs and food supply chains: The impact of religion and religiosity in Israel A Heiman, B Gordon, D Zilberman Food Policy 83, 363-369, 2019 | 66 | 2019 |
| Religion, religiosity, lifestyles and food consumption A Heiman, D Just, B McWilliams, D Zilberman ARE Update 8, 9-11, 2004 | 65 | 2004 |
| Agricultural Biotechnology: Economic and International Implications A Yarkin, C., Zilberman, D. and Heiman Proceedings of the 23rd International Agricultural Economics Association …, 1999 | 50* | 1999 |
| Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity A Heiman, O Lowengart Journal of Business Research 67 (5), 964-973, 2014 | 47 | 2014 |
| Time of adoption and intensity of technology transfer: an institutional analysis of offices of technology transfer in the United States F Castillo, JK Gilless, A Heiman, D Zilberman The Journal of technology transfer 43, 120-138, 2018 | 46 | 2018 |
| The role of socioeconomic factors and lifestyle variables in attitude and the demand for genetically modified foods A Heiman, DR Just, D Zilberman Journal of Agribusiness 18 (3), 249-260, 2000 | 45 | 2000 |
| The value of economic research D Zilberman, A Heiman American Journal of Agricultural Economics 79 (5), 1539-1544, 1997 | 43 | 1997 |
| What's economics worth?: valuing policy research PG Pardey, VH Smith Intl Food Policy Res Inst, 2004 | 42 | 2004 |
| Marketing and Technology Adoption and Diffusion. D Heiman, A., Ferguson, J., Zilberman Applied Economic Perspectives and Policy., 2020 | 36 | 2020 |
| Choosing Brands: Fresh Produce versus other Products YH Jin, D Zilberman, A Heiman | 35 | 2005 |
| The effects of framing on consumers' choice of GM foods A Heiman, D Zilberman AgBioForum, 2011 | 34 | 2011 |
David Zilbermanprofessor of agricultural and resource economics university of california berkeleyVerified email at berkeley.edu
