Follow
LLUIS MAS MANCHON
LLUIS MAS MANCHON
Advertising, (Sound) Branding, and PR & Digital media, Universitat Pompeu Fabra
Verified email at upf.edu
Title
Cited by
Cited by
Year
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
L Mas, P Bolls, E Rodero, M Barreda-Ángeles, A Churchill
Journal of product & brand management 30 (5), 740-753, 2020
362020
Valores percibidos en la publicidad de alimentos por jóvenes con y sin trastornos de la conducta alimentaria
L Mas-Manchón, Á Rodríguez-Bravo, N Montoya-Vilar, ...
Salud colectiva 11, 423-444, 2015
352015
Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España
F Guerrero Solé, L Mas Manchón
El Profesional de la información. 2017; 26 (5): 805-15., 2017
30*2017
Estructura del discurso televisivo: hacia una teoría de los géneros
LM Manchón
Cuadernos. info, 77-90, 2011
272011
Tay is you: The attribution of responsibility in the algorithmic culture
S Suárez-Gonzalo, L Mas Manchón, F Guerrero Solé
Observatorio (OBS*). 2019; 13 (2):[14] p., 2019
262019
The Classroom Is the Newsroom: CNA: A Wire Service Journalism Training Model to Bridge the Theory Versus Practice Dichotomy
CD Tulloch, L Mas i Manchon
Journalism & Mass Communication Educator 73 (1), 37-49, 2018
252018
The use of hashtags as a political branding strategy
LM Manchón, F Guerrero-Solé
Revista internacional de relaciones públicas 9 (17), 5-24, 2019
222019
The sound of music or the history of Trump and Clinton family singers: Music branding as communication strategy in 2016 presidential campaign
L Mas, MR Collell, J Xifra
American Behavioral Scientist 61 (6), 584-599, 2017
202017
El impacto de la ultraderecha en Twitter durante las elecciones españolas de 2019
F Guerrero-Solé, L Mas-Manchón, T Aira
Cuadernos. info, 223-245, 2022
182022
Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand
MJ Masanet, I Márquez, F Pires, D Lanzeni
Innovation in Advertising and Branding Communication, 136-153, 2020
182020
Medición y evaluación de valores en contenidos audiovisuales desde un abordaje interdisciplinar
ÁR Bravo, NM Vilar, LM Manchón, FM Morante, EL Da Silva, G Martins, ...
Prisma Social, 158-204, 2013
182013
Modelo superestructural de la noticia en Televisión
LM Manchón
Estudios sobre el mensaje periodístico 17 (1), 95-116, 2011
182011
The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
SV Honisch, L Más Manchón
Corporate Reputation Review 23 (3), 133-144, 2020
162020
Rational vs emotional content in mobile advertising
LM Manchon, FM Morante, J Castellà-Mate
Pensar la publicidad 8 (2), 257, 2014
162014
Sonic logos: An Experimental Design on Sound Features and Brand Personality.
LM Manchón
Disertaciones: Anuario electrónico de estudios en Comunicación Social 12 (2 …, 2019
152019
Participation of patients with type 2 diabetes in online support groups is correlated to lower levels of diabetes self-management
N Herrero, F Guerrero-Solé, L Mas-Manchón
Journal of Diabetes Science and Technology 15 (1), 121-126, 2021
122021
The influence of prosody on politicians' credibility.
E Rodero, L Mas, M Blanco
Journal of applied linguistics & professional practice 11 (1), 2014
122014
Innovation in advertising and branding communication
L Mas-Manchón
Routledge, 2020
112020
Usability tests for personalised subtitles
LM Manchón, P Orero
Translation spaces 7 (2), 263-284, 2018
102018
Values perception in food commercials with dietary strategies
LM Manchón, ÀR Bravo, NM Vilar, LFM Morante, EL Da Silva, ...
Prisma Social: revista de investigación social, 29-59, 2016
102016
The system can't perform the operation now. Try again later.
Articles 1–20