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LLUIS MAS MANCHON
LLUIS MAS MANCHON
Advertising, (Sound) Branding, and PR & Digital media, Universitat Pompeu Fabra
Verified email at upf.edu
Title
Cited by
Cited by
Year
Valores percibidos en la publicidad de alimentos por jóvenes con y sin trastornos de la conducta alimentaria
L Mas-Manchón, Á Rodríguez-Bravo, N Montoya-Vilar, ...
Salud colectiva 11, 423-444, 2015
342015
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
L Mas, P Bolls, E Rodero, M Barreda-Ángeles, A Churchill
Journal of product & brand management 30 (5), 740-753, 2020
312020
Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España
F Guerrero Solé, L Mas Manchón
El Profesional de la información. 2017; 26 (5): 805-15., 2017
27*2017
Estructura del discurso televisivo: hacia una teoría de los géneros
LM Manchón
Cuadernos. info, 77-90, 2011
272011
The Classroom Is the Newsroom: CNA: A Wire Service Journalism Training Model to Bridge the Theory Versus Practice Dichotomy
CD Tulloch, L Mas i Manchon
Journalism & Mass Communication Educator 73 (1), 37-49, 2018
242018
Tay is you: The attribution of responsibility in the algorithmic culture
S Suárez-Gonzalo, L Mas Manchón, F Guerrero Solé
Observatorio (OBS*). 2019; 13 (2):[14] p., 2019
232019
The use of hashtags as a political branding strategy
LM Manchón, F Guerrero-Solé
Revista internacional de relaciones públicas 9 (17), 5-24, 2019
202019
The sound of music or the history of Trump and Clinton family singers: Music branding as communication strategy in 2016 presidential campaign
L Mas, MR Collell, J Xifra
American Behavioral Scientist 61 (6), 584-599, 2017
192017
Modelo superestructural de la noticia en Televisión
LM Manchón
Estudios sobre el mensaje periodístico 17 (1), 95-116, 2011
172011
Medición y evaluación de valores en contenidos audiovisuales desde un abordaje interdisciplinar
ÁR Bravo, NM Vilar, LM Manchón, FM Morante, EL Da Silva, G Martins, ...
Prisma Social, 158-204, 2013
162013
El impacto de la ultraderecha en Twitter durante las elecciones españolas de 2019
F Guerrero-Solé, L Mas-Manchón, T Aira
Cuadernos. info, 223-245, 2022
152022
Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand
MJ Masanet, I Márquez, F Pires, D Lanzeni
Innovation in Advertising and Branding Communication, 136-153, 2020
152020
Rational vs emotional content in mobile advertising
LM Manchon, FM Morante, J Castellà-Mate
Pensar la publicidad 8 (2), 257, 2014
152014
The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
SV Honisch, L Más Manchón
Corporate Reputation Review 23 (3), 133-144, 2020
142020
Sonic logos: An Experimental Design on Sound Features and Brand Personality.
LM Manchón
Disertaciones: Anuario electrónico de estudios en Comunicación Social 12 (2 …, 2019
142019
Participation of patients with type 2 diabetes in online support groups is correlated to lower levels of diabetes self-management
N Herrero, F Guerrero-Solé, L Mas-Manchón
Journal of Diabetes Science and Technology 15 (1), 121-126, 2021
112021
Discurso informativo 2.0: la estructura formal, textual y oral de la noticia en el siglo XXI
L Mas Manchón
Editorial UOC, 2014
112014
Usability tests for personalised subtitles
LM Manchón, P Orero
Translation spaces 7 (2), 263-284, 2018
102018
The influence of prosody on politicians' credibility.
E Rodero, L Mas, M Blanco
Journal of applied linguistics & professional practice 11 (1), 2014
102014
Social robots as a brand strategy
L Aymerich-Franch, I Ferrer
92020
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Articles 1–20