Richard J. Lutz
Richard J. Lutz
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The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations
SB MacKenzie, RJ Lutz, GE Belch
Journal of marketing research 23 (2), 130-143, 1986
An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context
SB MacKenzie, RJ Lutz
Journal of marketing 53 (2), 48-65, 1989
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions
T Wagner, RJ Lutz, BA Weitz
Journal of marketing 73 (6), 77-91, 2009
Affective and cognitive antecedents of attitude toward the ad: A conceptual framework
RJ Lutz
Psychological processes and advertising effects, 45-64, 1985
Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences
RJ Lutz, SB MacKenzie, GE Belch
ACR North American Advances, 1983
The role of attitude theory in marketing
RJ Lutz
University of California, Los Angeles, Center for Marketing Studies, 1980
Changing brand attitudes through modification of cognitive structure
RJ Lutz
Journal of Consumer Research 1 (4), 49-59, 1975
Passing the torch: Intergenerational influences as a source of brand equity
ES Moore, WL Wilkie, RJ Lutz
Journal of Marketing 66 (2), 17-37, 2002
Effects of interactive imagery on learning: Application to advertising.
KA Lutz, RJ Lutz
Journal of Applied Psychology 62 (4), 493, 1977
Children, advertising, and product experiences: A multimethod inquiry
ES Moore, RJ Lutz
Journal of consumer research 27 (1), 31-48, 2000
An exploration of the effects of perceived social and performance risk on consumer information acquisition
RJ Lutz, PJ Reilly
ACR North American Advances, 1974
The function of format: Consumer responses to six on-line advertising formats
KS Burns, RJ Lutz
Journal of advertising 35 (1), 53-63, 2006
Imagery-eliciting strategies: Review and implications of research
KA Lutz, RJ Lutz
ACR North American Advances, 1978
The role of argument quality in the elaboration likelihood model
CS Areni, RJ Lutz
ACR North American Advances, 1988
An experimental investigation of causal relations among cognitions, affect, and behavioral intention
RJ Lutz
Journal of Consumer Research 3 (4), 197-208, 1977
The psychological situation as a determinant of consumer behavior
RJ Lutz, P Kakkar
ACR North American Advances, 1975
Defining and measuring recreational shopper identity
M Guiry, AW Mägi, RJ Lutz
Journal of the Academy of Marketing Science 34, 74-83, 2006
Cognitive algebra in multi-attribute attitude models
JR Bettman, N Capon, RJ Lutz
Journal of Marketing Research 12 (2), 151-164, 1975
An empirical test of an updated relevance-accessibility model of advertising effectiveness
WE Baker, RJ Lutz
Journal of Advertising 29 (1), 1-14, 2000
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