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Richard J. Lutz
Richard J. Lutz
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Title
Cited by
Cited by
Year
The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations
SB MacKenzie, RJ Lutz, GE Belch
Journal of marketing research 23 (2), 130-143, 1986
46141986
An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context
SB MacKenzie, RJ Lutz
Journal of marketing 53 (2), 48-65, 1989
46011989
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
42821997
Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions
T Wagner, RJ Lutz, BA Weitz
Journal of marketing 73 (6), 77-91, 2009
17582009
Affective and cognitive antecedents of attitude toward the ad: A conceptual framework
RJ Lutz
Psychological processes and advertising effects: Theory, research, and …, 1985
15341985
Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences.
RJ Lutz, SB McKenzie, GE Belch
Advances in consumer research 10 (1), 1983
12531983
The role of attitude theory in marketing
RJ Lutz
University of California, Los Angeles, Center for Marketing Studies, 1980
7391980
Changing brand attitudes through modification of cognitive structure
RJ Lutz
Journal of consumer Research 1 (4), 49-59, 1975
6491975
Passing the torch: Intergenerational influences as a source of brand equity
ES Moore, WL Wilkie, RJ Lutz
Journal of Marketing 66 (2), 17-37, 2002
6472002
Effects of interactive imagery on learning: Application to advertising.
KA Lutz, RJ Lutz
Journal of Applied Psychology 62 (4), 493, 1977
5191977
An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition.
RJ Lutz, PJ Reilly
Advances in consumer research 1 (1), 1974
4251974
Children, advertising, and product experiences: A multimethod inquiry
ES Moore, RJ Lutz
Journal of consumer research 27 (1), 31-48, 2000
4242000
The function of format: Consumer responses to six on-line advertising formats
KS Burns, RJ Lutz
Journal of advertising 35 (1), 53-63, 2006
3122006
Imagery-eliciting strategies: Review and implications of research.
KA Lutz, RJ Lutz
Advances in consumer research 5 (1), 1978
3121978
The role of argument quality in the elaboration likelihood model
CS Areni, RJ Lutz
Advances in consumer research 15 (1), 197-203, 1988
3071988
An experimental investigation of causal relations among cognitions, affect, and behavioral intention
RJ Lutz
Journal of Consumer Research 3 (4), 197-208, 1977
2901977
THE PSYCHOLOGICAL SITUATION AS A DETERMINANT OF CONSUMER BEHAVIOR.
RJ Lutz, P Kakkar
Advances in consumer research 2 (1), 1975
2751975
Defining and measuring recreational shopper identity
M Guiry, AW Mägi, RJ Lutz
Journal of the Academy of Marketing Science 34, 74-83, 2006
2572006
An empirical test of an updated relevance-accessibility model of advertising effectiveness
WE Baker, RJ Lutz
Journal of Advertising 29 (1), 1-14, 2000
2442000
Cognitive algebra in multi-attribute attitude models
JR Bettman, N Capon, RJ Lutz
Journal of Marketing Research 12 (2), 151-164, 1975
2341975
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