Terry Daugherty
Terry Daugherty
Dean, Scott College of Business, Indiana State University
Verified email at - Homepage
Cited by
Cited by
Exploring consumer motivations for creating user-generated content
T Daugherty, MS Eastin, L Bright
Journal of interactive advertising 8 (2), 16-25, 2008
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
H Li, T Daugherty, F Biocca
Journal of advertising 31 (3), 43-57, 2002
Characteristics of virtual experience in electronic commerce: A protocol analysis
H Li, T Daugherty, F Biocca
Journal of interactive Marketing 15 (3), 13-30, 2001
eWOM and the importance of capturing consumer attention within social media
T Daugherty, E Hoffman
Journal of Marketing Communications 20 (1-2), 82-102, 2014
The role of virtual experience in consumer learning
H Li, T Daugherty, F Biocca
Journal of Consumer Psychology 13 (4), 395-405, 2003
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
T Daugherty, H Li, F Biocca
Psychology & Marketing 25 (7), 568-586, 2008
Third‐person effect and social networking: implications for online marketing and word‐of‐mouth communication
J Zhang, T Daugherty
American Journal of Business 24 (2), 53-64, 2009
Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
LF Bright, T Daugherty
Journal of Marketing Communications 18 (1), 19-37, 2012
Organizational virtual communities: Exploring motivations behind online panel participation
T Daugherty, WN Lee, H Gangadharbatla, K Kim, S Outhavong
Journal of Computer-Mediated Communication 10 (4), JCMC10414, 2005
Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning
T Daugherty, H Li, F Biocca
Online consumer psychology: Understanding and influencing consumer behavior …, 2005
Research in reverse: Ad testing using an inductive consumer neuroscience approach
T Daugherty, E Hoffman, K Kennedy
Journal of Business Research 69 (8), 3168-3176, 2016
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption: User Generated Content Consumption
IGI Global, 2011
Measuring consumer neural activation to differentiate cognitive processing of advertising: Revisiting Krugman
T Daugherty, E Hoffman, K Kennedy, M Nolan
European Journal of Marketing 52 (1/2), 182-198, 2018
Understanding consumer perception of advertising: A theoretical framework of attitude and confidence
T Daugherty, K Logan, SC Chu, SC Huang
Proceedings of the American Academy of Advertising Conference, 308-312, 2008
eCRM: Understanding Internet Confidence and the Implications on Customer Relationship Management
T Daugherty, MS Eastin, H Gangadharbatla
Advances In Electronic Marketing, 67-82, 2005
Neuromarketing: understanding the application of neuroscientific methods within marketing research
T Daugherty, E Hoffman
Ethics and Neuromarketing: Implications for Market Research and Business …, 2017
A comparison of consumers' responses to traditional advertising and product placement strategies: implications for advertisers
T Daugherty, H Gangadhartbatla
Proceedings of the American Marketing Association Winter Educators …, 2005
Advertising versus product placements: How consumers assess the value of each
H Gangadharbatla, T Daugherty
Journal of Current Issues & Research in Advertising 34 (1), 21-38, 2013
Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media
E Hoffman, T Daugherty
Advances in Consumer Research 41, 326-331, 2013
Consumer learning and 3-D ecommerce: The effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand …
TM Daugherty, H Li, F Biocca
Michigan State University. College of Communication Arts & Sciences, Mass …, 2001
The system can't perform the operation now. Try again later.
Articles 1–20