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Jorge M. Oliveira-Castro
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Consumer-based brand equity and brand performance
JM Oliveira-Castro, GR Foxall, VK James, RHBF Pohl, MB Dias, ...
The Service Industries Journal 28 (4), 445-461, 2008
2082008
The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization
GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, GR Foxall, ...
The behavioral economics of brand choice, 125-164, 2007
2062007
Consumer behavior analysis and social marketing: The case of environmental conservation
GR Foxall, JM Oliveira-Castro, VK James, MM Yani-de-Soriano, ...
Behavior and social issues 15, 101-125, 2006
1862006
The behavioral economics of consumer brand choice: Establishing a methodology
GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, GR Foxall, ...
The Behavioral Economics of Brand Choice, 100-124, 2007
1382007
Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity
JM Oliveira-Castro, GR FOXALL, TC SCHREZENMAIER
Journal of the Experimental Analysis of Behavior 85 (2), 147-166, 2006
1202006
Patterns of consumer response to retail price differentials
GR Foxall, JM Oliveira-Castro, VK James, TC Schrezenmaier, JM Oliveira, ...
The Behavioral Economics of Brand Choice, 165-197, 2007
1052007
The Behavioural Economics of Brand Choice. 1. ed. Hampshire, Reino Unido
GR FOXALL, JM Oliveira-Castro, TC SCHREZENMAIER, V JAMES
Palgrave Macmillan 1, 309, 2007
97*2007
Effects of base price upon search behavior of consumers in a supermarket: An operant analysis
JM Oliveira-Castro
Journal of Economic Psychology 24 (5), 637-652, 2003
872003
Análise do comportamento do consumidor
JM Oliveira-Castro, GR Foxall
Análise do comportamento: Pesquisa, teoria e aplicação 1, 283-304, 2005
802005
Market segmentation from a behavioral perspective
VK Wells, SW Chang, JM Oliveira-Castro, J Pallister
Consumer Behavior Analysis, 128-150, 2014
792014
Choice, experience, and the generalized matching law
JM Oliveira-Castro, JC TODOROV, ES HANNA, MCNB SA, MQ BARRETO
Journal of the Experimental Analysis of Behavior 40, 99-111, 1983
79*1983
Consumer Behavioural Analysis and the Behavioural Perspective Model.
GR FOXALL, JM OLIVEIRA-CASTRO NETO, V JAMES, ...
Management Online Review 1, 1-8, 2007
76*2007
A behavioral-economic analysis of the essential value of brands
JM Oliveira-Castro, GR Foxall, J Yan, VK Wells
Behavioural processes 87 (1), 106-114, 2011
642011
Individual differences in price responsiveness within and across food brands
JM Oliveira-Castro, GR Foxall, VK James
The Service Industries Journal 28 (6), 733-753, 2008
562008
Consumer brand choice: Money allocation as a function of brand reinforcing attributes
JM Oliveira-Castro, GR Foxall, VK Wells
Journal of Organizational Behavior Management 30 (2), 161-175, 2010
552010
What consumers maximize: Brand choice as a function of utilitarian and informational reinforcement
JM Oliveira‐Castro, PR Cavalcanti, GR Foxall
Managerial and Decision Economics 37 (4-5), 360-371, 2016
542016
Brand-related and situational influences on demand elasticity
GR Foxall, J Yan, JM Oliveira-Castro, VK Wells
Journal of Business Research 66 (1), 73-81, 2013
542013
Efeltos do Nível de Benefício Informativo das Marcas sobre a Duraҁão do Comportamento de Procura.
RHBF Pohl, JM Oliveira-Castro
RAC-Eletrônica 2 (3), 2008
542008
A função adverbial de" inteligência": Definições e usos em psicologia
JM Oliveira-Castro, KM Oliveira-Castro
Psicologia: teoria e pesquisa 17, 257-264, 2001
492001
Substitutability and independence: Matching analyses of brands and products
GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro
Journal of Organizational Behavior Management 30 (2), 145-160, 2010
482010
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Articles 1–20