Linda Brennan

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Citations	4115	2989
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Lukas ParkerRMIT UniversityVerified email at rmit.edu.au
Wayne BinneyAssociate Professor of Marketing, Deakin University, Melbourne, AustraliaVerified email at Deakin.edu.au
Tracy McCaffreyMonash UniversityVerified email at monash.edu
Torgeir AletiSenior Lecturer of Marketing, RMIT University, School of Economics, Finance & MarketingVerified email at rmit.edu.au
Annika MolenaarMonash UniversityVerified email at monash.edu
Mike ReidProfessor, RMIT UniversityVerified email at rmit.edu.au
Helen TrubyUniversity of QueenslandVerified email at uq.edu.au
Associate Professor Simon LockreyRMITVerified email at rmit.edu.au
Megan LimBurnet InstituteVerified email at burnet.edu.au
A/Prof Karli VerghesePrincipal Research Fellow, Industrial Design, RMIT University, MelbourneVerified email at rmit.edu.au
Erica BradyDepartment of Marketing, Monash UniversityVerified email at monash.edu
Caroline FrancisRoyal Melbourne Institute of TechnologyVerified email at rmit.edu.au
Professor Robert CrawfordRMIT UniversityVerified email at rmit.edu.au
Nhat Tram Phan-LeMonash University, RMIT UniversityVerified email at monash.edu
Soph LangleyRMIT UniversityVerified email at rmit.edu.au
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Josephine PreviteUniversity of QueenslandVerified email at uq.edu.au
Associate Professor Hiep Cong PhamRMIT University VietnamVerified email at rmit.edu.vn
Dr Michaela JacksonHonorary Principal Research Fellow, RMIT UniversityVerified email at rmit.edu.au
Shinyi ChinSchool of Media and Communication, RMIT UniversityVerified email at rmit.edu.au

Linda Brennan

RMIT University

Verified email at rmit.edu.au - Homepage

Social marketing advertising market research consumer behaviour health communication


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Fear, guilt, and shame appeals in social marketing L Brennan, W Binney Journal of Business Research 63 (2), 140-146, 2010	549	2010
Social media, body image and food choices in healthy young adults: A mixed methods systematic review K Rounsefell, S Gibson, S McLean, M Blair, A Molenaar, L Brennan, ... Nutrition & Dietetics 77 (1), 19-40, 2020	258	2020
What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim Journal of medical Internet research 20 (6), e10227, 2018	195	2018
A consumer definition of eco-friendly packaging AT Nguyen, L Parker, L Brennan, S Lockrey Journal of Cleaner Production 252, 119792, 2020	187	2020
Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems L Brennan, J Previte, ML Fry Journal of Social Marketing 6 (3), 219-239, 2016	170	2016
Social media use for nutrition outcomes in young adults: a mixed-methods systematic review KM Klassen, CH Douglass, L Brennan, H Truby, MSC Lim International Journal of Behavioral Nutrition and Physical Activity 15 (1), 1-18, 2018	169	2018
Social marketing and behaviour change: models, theory and applications L Brennan, W Binney, L Parker, T Aleti, D Nguyen Edward Elgar Publishing, 2014	144	2014
Advertising: Principles and practice S Moriarty, ND Mitchell, WD Wells, R Crawford, L Brennan, ... Pearson Australia, 2014	125	2014
The Palgrave handbook of research design in business and management K Strang Springer, 2015	93	2015
The role of packaging in fighting food waste: A systematised review of consumer perceptions of packaging L Brennan, S Langley, K Verghese, S Lockrey, M Ryder, C Francis, ... Journal of Cleaner Production 281, 125276, 2021	91	2021
Paradigms at play and implications for validity in social marketing research L Brennan, J Voros, E Brady Journal of Social Marketing 1 (2), 100-119, 2011	91	2011
Involvement: An unfinished story L Brennan, F Mavondo Proceedings of ANZMAZ, 132-137, 2000	89	2000
Relating to marketing? Why relationship marketing works for not‐for‐profit organisations L Brennan, E Brady International Journal of Nonprofit and Voluntary Sector Marketing 4 (4), 327-337, 1999	79	1999
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria E Brady, J Brace‐Govan, L Brennan, J Conduit International journal of nonprofit and voluntary sector marketing 16 (1), 84-98, 2011	77	2011
Concepts in conflict: Social marketing and sustainability L Brennan, W Binney Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008	75	2008
Children as agents of secondary socialisation for their parents T Watne, A Lobo, L Brennan Young Consumers 12 (4), 285-294, 2011	69	2011
Concepts in conflict: Students and customers–an Australian perspective L Brennan, L Bennington Journal of Marketing for Higher Education 9 (2), 19-40, 2000	60	2000
Information security burnout: Identification of sources and mitigating factors from security demands and resources HC Pham, L Brennan, S Furnell Journal of Information Security and Applications 46 (June), 96-107, 2019	54	2019
Students as global citizens: Strategies for mobilizing studies abroad MD Sison, L Brennan Journal of Marketing for Higher Education 22 (2), 167-181, 2012	54	2012
Beyond behaviour change: social marketing and social change L Brennan, L Parker Journal of Social Marketing 4 (3), 2014	52	2014

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