Marcelo Gattermann Perin

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Claudio Hoffmann SampaioProfessor e Pesquisador de Marketing, PUCRSVerified email at pucrs.br
FERNANDO DE OLIVEIRA SANTINIUNISINOSVerified email at unisinos.br
Marcia Dutra de BarcellosSenior Postdoctoral Researcher at Ghent University and Associate Professor at UFRGSVerified email at ufrgs.br
Lélis Balestrin EspartelProfessor of Marketing, PUCRSVerified email at pucrs.br
Sabrina MarczakAdjunct Professor at the Computer Science School, PUCRSVerified email at pucrs.br
Valter Afonso VieiraState University of Maringá, School of Management (Brazil)Verified email at uem.br
Daniel Jiménez-JiménezUniversidad de MurciaVerified email at um.es
John ThøgersenAarhus University, Dept. of ManagementVerified email at mgmt.au.dk
Guilherme TrezProfessor - UNISINOSVerified email at unisinos.br
Antonio IsidroUniversidade de BrasíliaVerified email at unb.br
Tomas de Aquino GuimaraesFull Professor, Management Department, University of Brasilia, BrazilVerified email at unb.br
William BakerProfessor Emeritus of Marketing, San Diego State University and University of AkronVerified email at uakron.edu
Juan Gabriel Cegarra NavarroUniversidad Politécnica de CartagenaVerified email at upct.es
Federico J.A. Perez-Cueto (Armando...Professor, Umeå UniversityVerified email at umu.se
Luciana Marques VieiraFundação Getulio Vargas EAESPVerified email at fgv.br
Maira PetriniPontifical Catholic University of Rio Grande do Sul, PUCRSVerified email at pucrs.br
Amir GrinsteinNortheastern University and the Vrije Universiteit AmsterdamVerified email at neu.edu
Debmalya MukherjeeAssociate Dean and Professor of Management, The University of AkronVerified email at uakron.edu
Wagner LadeiraUNISINOS

Marcelo Gattermann Perin

EAESP / FGV

Verified email at fgv.br

Marketing Estratégico


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil J Thøgersen, MD De Barcellos, MG Perin, Y Zhou International Marketing Review 32 (3/4), 389-413, 2015	293	2015
Pesquisa survey em artigos de marketing nos ENANPADs da década de 90 MG Perin, CH Sampaio, LMS Froemming, FB Luce Revista interdisciplinar de Marketing 1 (1), 44-59, 2002	142	2002
Pesquisa científica da área de marketing: uma revisão histórica CH Sampaio, MG Perin Revista de Administração Contemporânea 10, 179-202, 2006	97	2006
Performance empresarial: uma comparação entre indicadores subjetivos e objetivos MG Perin, CH Sampaio Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999	96	1999
Marketing metrics: Insights from Brazilian managers CH Sampaio, C Simões, MG Perin, A Almeida Industrial Marketing Management 40 (1), 8-16, 2011	91	2011
Students' trust, value and loyalty: evidence from higher education in Brazil CH Sampaio, MG Perin, C Simões, H Kleinowski Journal of Marketing for Higher Education 22 (1), 83-100, 2012	88	2012
Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS L Closs, G Ferreira, C Sampaio, M Perin Revista de Administração Contemporânea 16, 59-78, 2012	86	2012
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015	85	2015
Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP De Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012	81	2012
Orientação para o mercado, porte empresarial e performance MG Perin, CH Sampaio RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004	74	2004
Entrepreneurial orientation and firm performance: an updated meta-analysis MC Soares, MG Perin RAUSP Management Journal 55, 143-159, 2020	73	2020
Planejamento estratégico CH SAMPAIO, MG PERIN Porto Alegre, Ed. SEBRAE/RS 3, 2004	71	2004
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016	70	2016
The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018	59	2018
Fatores visuais de design e sua influência nos valores de compra do consumidor CH Sampaio, G Sanzi, LA Slongo, MG Perin Revista de administração de empresas 49, 373-386, 2009	58	2009
Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India C Simoes, J Singh, MG Perin Industrial Marketing Management 51, 59-68, 2015	57	2015
Impacto dos recursos da empresa na performance de inovação M Gattermann Perin, C Hoffmann Sampaio, G Hooley Revista de Administração de Empresas 47, 1-13, 2007	56	2007
A relação entre orientação para mercado, aprendizagem organizacional e performance MG Perin	56	2001
Moderating effects of sales promotion types FO Santini, CH Sampaio, MG Perin, LB Espartel, WJ Ladeira BAR-Brazilian Administration Review 12, 169-189, 2015	55	2015
Processo de aprendizagem organizacional e desempenho empresarial: o caso da indústria eletroeletrônica no Brasil MG Perin, CH Sampaio, AH Duhá, CC Bitencourt RAE eletrônica 5, 2007	55	2007

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