A social marketing perspective of young adults' concepts of eating for health: is it a question of morality? L Brennan, K Klassen, E Weng, S Chin, A Molenaar, M Reid, H Truby, ... International Journal of Behavioral Nutrition and Physical Activity 17, 1-14, 2020 | 40 | 2020 |
Strategies to improve health communication: Can health professionals be heroes? EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey Nutrients 12 (6), 1861, 2020 | 31 | 2020 |
Nutrition meets social marketing: Targeting health promotion campaigns to young adults using the living and eating for health segments CF Dix, L Brennan, M Reid, TA McCaffrey, A Molenaar, A Barklamb, ... Nutrients 13 (9), 3151, 2021 | 12 | 2021 |
Product placement: A new definition, classificatory framework and agenda for future research S Chin, B Wilson, A Russo Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 11 | 2013 |
The wicked problem of packaging and consumers: innovative approaches for sustainability research L Brennan, L Parker, S Lockrey, K Verghese, S Chin, S Langley, A Hill, ... Sustainable Packaging, 137-176, 2021 | 10 | 2021 |
Beyond body weight: Design and validation of psycho-behavioural living and eating for health segments (LEHS) profiles for social marketing L Brennan, S Chin, A Molenaar, AM Barklamb, MSC Lim, M Reid, H Truby, ... Nutrients 12 (9), 2882, 2020 | 10 | 2020 |
It Takes A Village: Co-creation and Co-design for Social Media Health Promotion L Brennan, S Chin, M Reid International Social Marketing Conference 2018: Broadening Cultural Horizons …, 2018 | 10* | 2018 |
Product Placement Redefined S Chin, B Wilson, A Russo 2012 Australian & New Zealand Marketing Academy (ANZMAC) Conference: Sharing …, 2012 | 9 | 2012 |
Communicating health to young adults using social media: how, where, and when? CF Dix, L Brennan, TA McCaffrey, M Reid, A Molenaar, A Barklamb, ... Nutrients 14 (14), 2967, 2022 | 6 | 2022 |
Strategies to improve health communication: Can health professionals be heroes? Nutrients, 12 (6), 1861 EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey | 6 | 2020 |
Ethical and Social Marketing in Asia: A Multi-Country Perspective L Parker, L Brennan, SN Wafa Sy Naguib Wafa, TNL Thi, T Phan-Le, ... Handbook of Social and Ethical Marketing, (in press), 2020 | 4 | 2020 |
Product Placement in the Digital World: A Conceptual Framework S Chin, B Wilson The 11th International Conference on Research in Advertising (ICORIA): The …, 2012 | 3 | 2012 |
Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19) M Reid, S Chin, A Molenaar, L Brennan, H Truby, T McCaffrey Current Developments in Nutrition 3, nzz050. P16-023-19, 2019 | 2 | 2019 |
Communicating Health to Young Adults Using Social Media: How, Where, and When?. Nutrients 2022, 14, 2967 CF Dix, L Brennan, TA McCaffrey, M Reid, A Molenaar, A Barklamb, ... s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022 | | 2022 |
It Takes A Village: Co-Creation and Co-Design for Social Media Health Promotion L Brennan, A Molenaar, A Sherman, S Chin, M Reid, H Truby, ... Broadening Cultural Horizons in Social Marketing - Comparing Case Studies …, 2020 | | 2020 |
Keeping Up with Health and Lifestyle Influencers E Jenkins, S Chin, A Molenaar, J Ilicic, T McCaffrey Australia & New Zealand Marketing Academy Conference 2019: Winds of Change, 564, 2019 | | 2019 |
Food Saints and Sinners S Chin, L Brennan, A Molenaar, E Weng, M Reid, H Truby, T McCaffrey Australia & New Zealand Marketing Academy Conference 2019: Winds of Change, 1188, 2019 | | 2019 |
Consumer Have to Want to Change: Approach vs Avoidance Strategies in Social Marketing to Counter Alcohol Consumption in Young People L Brennan, ML Fry, J Previte, S Chin 43rd Annual Macromarketing Conference: Change Between Complexity and …, 2018 | | 2018 |
Engaging with Young Adults about Nutrition Using Social Media L Brennan, K Klassen, D Nguyen, S Chin, M Reid International Social Marketing Conference 2018: Broadening Cultural Horizons …, 2018 | | 2018 |
Brands in Video Games: Prominence vs Plot Integration S Chin Australian & New Zealand Marketing Academy 2017: Marketing for Impact, 445, 2017 | | 2017 |