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Shinyi Chin
Shinyi Chin
School of Media and Communication, RMIT University
Verified email at rmit.edu.au
Title
Cited by
Cited by
Year
A social marketing perspective of young adults' concepts of eating for health: is it a question of morality?
L Brennan, K Klassen, E Weng, S Chin, A Molenaar, M Reid, H Truby, ...
International Journal of Behavioral Nutrition and Physical Activity 17, 1-14, 2020
402020
Strategies to improve health communication: Can health professionals be heroes?
EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey
Nutrients 12 (6), 1861, 2020
312020
Nutrition meets social marketing: Targeting health promotion campaigns to young adults using the living and eating for health segments
CF Dix, L Brennan, M Reid, TA McCaffrey, A Molenaar, A Barklamb, ...
Nutrients 13 (9), 3151, 2021
122021
Product placement: A new definition, classificatory framework and agenda for future research
S Chin, B Wilson, A Russo
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013
112013
The wicked problem of packaging and consumers: innovative approaches for sustainability research
L Brennan, L Parker, S Lockrey, K Verghese, S Chin, S Langley, A Hill, ...
Sustainable Packaging, 137-176, 2021
102021
Beyond body weight: Design and validation of psycho-behavioural living and eating for health segments (LEHS) profiles for social marketing
L Brennan, S Chin, A Molenaar, AM Barklamb, MSC Lim, M Reid, H Truby, ...
Nutrients 12 (9), 2882, 2020
102020
It Takes A Village: Co-creation and Co-design for Social Media Health Promotion
L Brennan, S Chin, M Reid
International Social Marketing Conference 2018: Broadening Cultural Horizons …, 2018
10*2018
Product Placement Redefined
S Chin, B Wilson, A Russo
2012 Australian & New Zealand Marketing Academy (ANZMAC) Conference: Sharing …, 2012
92012
Communicating health to young adults using social media: how, where, and when?
CF Dix, L Brennan, TA McCaffrey, M Reid, A Molenaar, A Barklamb, ...
Nutrients 14 (14), 2967, 2022
62022
Strategies to improve health communication: Can health professionals be heroes? Nutrients, 12 (6), 1861
EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey
62020
Ethical and Social Marketing in Asia: A Multi-Country Perspective
L Parker, L Brennan, SN Wafa Sy Naguib Wafa, TNL Thi, T Phan-Le, ...
Handbook of Social and Ethical Marketing, (in press), 2020
42020
Product Placement in the Digital World: A Conceptual Framework
S Chin, B Wilson
The 11th International Conference on Research in Advertising (ICORIA): The …, 2012
32012
Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19)
M Reid, S Chin, A Molenaar, L Brennan, H Truby, T McCaffrey
Current Developments in Nutrition 3, nzz050. P16-023-19, 2019
22019
Communicating Health to Young Adults Using Social Media: How, Where, and When?. Nutrients 2022, 14, 2967
CF Dix, L Brennan, TA McCaffrey, M Reid, A Molenaar, A Barklamb, ...
s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022
2022
It Takes A Village: Co-Creation and Co-Design for Social Media Health Promotion
L Brennan, A Molenaar, A Sherman, S Chin, M Reid, H Truby, ...
Broadening Cultural Horizons in Social Marketing - Comparing Case Studies …, 2020
2020
Keeping Up with Health and Lifestyle Influencers
E Jenkins, S Chin, A Molenaar, J Ilicic, T McCaffrey
Australia & New Zealand Marketing Academy Conference 2019: Winds of Change, 564, 2019
2019
Food Saints and Sinners
S Chin, L Brennan, A Molenaar, E Weng, M Reid, H Truby, T McCaffrey
Australia & New Zealand Marketing Academy Conference 2019: Winds of Change, 1188, 2019
2019
Consumer Have to Want to Change: Approach vs Avoidance Strategies in Social Marketing to Counter Alcohol Consumption in Young People
L Brennan, ML Fry, J Previte, S Chin
43rd Annual Macromarketing Conference: Change Between Complexity and …, 2018
2018
Engaging with Young Adults about Nutrition Using Social Media
L Brennan, K Klassen, D Nguyen, S Chin, M Reid
International Social Marketing Conference 2018: Broadening Cultural Horizons …, 2018
2018
Brands in Video Games: Prominence vs Plot Integration
S Chin
Australian & New Zealand Marketing Academy 2017: Marketing for Impact, 445, 2017
2017
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Articles 1–20